Ashish Kothari

About Ashish

Focus on customer delight, and the everything will fall into place. That is the driving philosophy that underpins the many successful business outcomes that Ashish has engaged in over a lifetime in industry.

Ashish has grown from the front line to hold several global leadership positions over a career spanning more than 38 years in Sales, Marketing, Operations and Business Development. Besides his global strategic roles, he has worked in markets including USA, Middle East, South Asia, and South-East Asia. His experience spans across B2C and B2B segments, including both Direct and Indirect Routes-To-Market.

Working with a diverse range of companies (Multinationals, Public Sector and Private Companies, including Joint Ventures, Subsidiaries, and Listed Public companies) with complex matrix organisations and globally dispersed teams, as well as third party agencies and external partner organisations, Ashish has gained valuable insights in stakeholder management, managing across cultures, functional strategy, change management, good corporate governance, and the myriad challenges that companies are confronted with today. His past roles have been with Shell, Jio-bp (A Reliance & BP J.V.), Bharat Petroleum, Eveready, and Home Video. Through these roles, he has acquired deep insights into transport fuels, lubricants, convenience retailing, vehicle services, industrial fuels and chemicals, entertainment and FMCG.

Ashish is a seasoned business leader who now provides expertise in Leadership Development, Coaching, Training, Strategy, Marketing, Branding, Sales, and Business Development, to help companies achieve sustainable business growth.

Several of Ashish’s thought-provoking articles have been published online, covering varied topics such as functional strategy, international business, and startups, amongst others. He has been a guest speaker at NUS-Singapore, an advisor for a New Market Entry and to the Singapore Government, a mentor for senior leaders, and even a start-up entrepreneur on his own. He is the recipient of several prestigious industry awards, including “Asia’s Most Influential CMO’s” and “Reader’s Digest Trusted Brands”.

With an MBA qualification, Ashish has regularly added to his domain knowledge by acquiring certifications from IIM-Ahmedabad, XLRI, Google, HubSpot among others. He was ranked in the Top 1% in a global Marketing Excellence Survey of 19000 managers. He is a member of the CMO Council Asia Pacific. He is currently obtaining accreditation from the Ministry of Corporate Affairs, Government of India, as a Certified Independent Director.

An ardent globetrotter, Ashish has visited every inhabited continent. His family is spread between India and UK.